Aether Motion
Design and Framer for a luxury activewear company
(introduction)
We teamed up with Aether Motion to build a high-end digital experience tailored for a luxury activewear brand. With a focus on elegance and motion, the project aimed to seamlessly integrate rich storytelling with interactive design. We explored ways to express the brand’s premium positioning through sophisticated visuals, fluid animations, and a bold interface built entirely in Framer.
Our strategy revolved around aligning their brand essence with a modern, immersive user journey. From concept to launch, we worked closely with the client to translate their ambition into a performance-driven platform that speaks directly to their audience.
(results)
The result was a visually captivating Framer website that embodied the energy and elegance of the Aether Motion brand. High-impact visuals, smooth transitions, and elevated typography came together to create an intuitive user experience. Engagement metrics improved, showing growth in time on site and repeat visits.
The final platform worked beautifully across all devices, elevating brand presence and creating a cohesive digital identity. Aether Motion’s website now acts as both a showroom and a storytelling tool, setting them apart in the luxury athletic market.
